Vidal Sassoon; “If you don’t look good, we don’t look good!”

It is only when one cares about their appearance and uses it to build their personality that one is recognised and respected, for there’s a time to be casual and there comes a time when you have got to present yourself at your absolute best. And Hair, being one of the most important element, a key piece in the puzzle if you will! A hairstyle can reveal a lot about a person’s personality, their boldness but it just does not end there. There are many factors based on which one must choose their hairstyle, that speaks the most about them, and this is why we need an expert to help us in taking care of them.

Vidal Sassoon born on January 17, 1928 in Hammersmith, London. His parents were Sephardic Jews, his father abandoned them when he was just three years old, due to poverty as a single parent, she placed Sassoon and his younger brother in a Jewish Orphanage for seven years, until he was 11, when he mother remarried. She was allowed to visit him only once a month during his stay at the orphanage.

During the Second World War they were evacuated from their homes to Holt, Wiltshire and upon his return to England, when he was 14, he left school and worked as a messenger before starting a hairdressing apprenticeship. He was also a football player in his youth, and at the age of 17, he became the youngest member of a 43 group, a Jewish veteran’s underground organisation, that broke up the meeting of the British Union of Fascists in East London. His aim was to prevent Sir Oswald Mosley’s “messages of hatred” post Second World War. He was branded with the title “anti-fascist warrior – hairdresser” by The Daily Telegraph.

He also fought in the Arab-Israeli War in 1948, and during an interview he also said that training with the military was the best year of his life.

Sassoon trained for hairdressing under Raymond Bessone in his salon in Mayfair, and Sassoon credits all his learnings to the efforts of that man, and the Singer-actress Georgia Brown, who was also his friend and neighbour, claimed to be his first customer. Sassoon was clear that his intentions were to change things, eliminating the superfluous and just the basic method basic angles of cut and shape. All of his new creations with hairstyles were modern and low maintenance, his work of art was based on simple concepts of geometry, with organic shapes and symmetry. In 1973, he launched a line of Vidal Sassoon’s hair care products, the commercial campaign featuring the slogan, “If you don’t look good, we don’t look good”.

Renowned actor Michael Caine used to be his roommate along with Terence Stamp back in his struggling days. Vidal Sassoon also had a short-lived television series called Your New Day with Vidal Sassoon, which aired in 1980. In 1982, Sassoon started the Vidal Sassoon International Center for the Study of Antisemitism.  He was also active in supporting relief efforts after the Hurricane Katrina. His foundation also funded educational pursuits on a need basis in Israel and elsewhere.

His autobiography, “Sorry I kept you waiting, Madam” came out in 1968 and Vidal: The Autobiography (2010). “How one man changed the world with a pair of Scissors.” A documentary directed by Craig Teper based on his life. He died on 9 May 2012, as he was diagnosed with leukaemia and was receiving treatments at the Beverly Hills. After his death Neil Cornelius said that his death was the loss of a “hairdressing legend”.

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One Response

  1. Tracen May 2, 2016

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